Locating Integrity in the Fitness & Nutrition Industry | D. Martin Fitness D. Martin Fitness Banner

Locating Integrity in the Fitness & Nutrition Industry

In a multi-billion dollar industry with growth on the rise year after year, it seems like everyone wants to get in on all of the potential profits to be made even if it is at the expense of others. From know-it-all trainers that are getting clients injured due to negligence to self-proclaimed nutrition experts selling you supplements that don’t work and may actually be doing more harm to you than good.

There is a lack of integrity in this industry that gives credible professionals a bad name. Here are some signs you should be aware of when dealing with these individuals…

On the Fitness Side…

All too often I hear of horror stories that others have had going to unqualified trainers and coaches. A lot of times these stories involve injuries, unpleasant experiences, and a lack of personal touch to the training experience. People buy trainers, not training. They are in it for the results AND the experience.

When trainers and coaches neglect fundamental concepts such as exercise frequency, volume, intensity, and duration of exercise then it leaves the client exposed to an increased probability of exercise-related injury (1). For example, you’re likely thinking about CrossFit. Truth is that there a lot of GREAT CrossFit coaches that have done their due diligence in studying the fundamentals of exercise prescription and biomechanics. Clients can get injured by negligent trainers anywhere, any time.

As a client, how do you know the person(s) you’re about to hire is well-qualified? I would suggest interviewing that trainer on their education, credentials, years of experience, and what he/she does to continue their education in the field (This is actually funny because I can count on one hand how many people have asked me about my credentials and education since I started training in 2011). Previous client testimonies can sometimes serve as a professional reference on a résumé with proof of the trainer’s work…provided that they are real.

As a trainer, ALWAYS COVER YOUR ASS! Most personal training certifying organizations offer discounts to Professional (malpractice) and General Liability coverage (simple mistakes). Get Insured! Unless you have millions of dollars laying around, get coverage!

It definitely helps if the trainer has a website, has established a social media presence, offers online training, and has YouTube videos (I’m a shill! What can I say?) Long story short, know what you’re getting in to and do your research!

On the Nutrition Side…

This area gets tricky since supplements come in various forms of bullshit. For a long time, there wasn’t much quality information available on the internet unless you went to PubMed or some other peer-review, research-based website and then extrapolated your own conclusions from the studies. Unless you are involved in academia, then that is VERY unlikely.

Some of the most basic and cheapest supplements are the best ones! But supplements like Vitamin D3, fish oil, creatine, whey protein, and multivitamins aren’t sexy. People want the latest and greatest, celebrity endorsed, and overly-hyped supplement.

You’ve got people believing that putting butter in coffee is the greatest thing since sliced bread, that “fat-burners” actually work (Hint: most don’t), and doctors with no formal education in sports nutrition and supplements recommending “miracle cures” such as garcinia cambogia and raspberry ketones. For the record, neither of which are an effective supplement for weight loss in humans according to Examine.com. Hopefully, you’re not someone that bought into the hype. If so, then I can only leave you with THIS.

The best thing you can do is to fully research each individual ingredient on EVERY supplement you plan to purchase to create a full awareness of what it is you’re buying and putting into your body. One important aspect people tend not to take into account is the possible dangerous interactions with prescription drugs you may already be taking. In order for some supplements to work they need to be taken in efficacious dosages, not small amounts in undisclosed proprietary blends. The consumer and said nutrition expert needs to know what is proven to work and what isn’t along with possible precautions.

Supplements aside, be cautious of unqualified professionals that give nutrition advice that is outside of their scope of practice. There are 17 states that are very restrictive on nutritional counseling. For example, even though I am a Certified Sports Nutritionist through the International Society of Sports nutrition (ISSN), I cannot give individualized nutrition counseling without a state license or exemption (this is where Registered/Licensed Dietitians come in). The rules and regulations vary by state so check out http://nutritionadvocacy.org/ to see what is legal and illegal where you practice.

Individual faults aside, large supplement companies also lack integrity as many have inaccurate label claims such as the case with protein spiking. It’s not that the industry is unregulated because Congress, the FDA, FTC, and NAD all oversee the market. It is just insufficiently enforced. Quality control is the main issue in the supplement industry (2).

Conclusion

Not everyone is out to do the right thing so just be aware, do your research, and stay abreast on current topics in health, nutrition, and fitness. Trainers and nutrition experts need to do their part to give our industry a better name. If you don’t have the answers it is completely okay to admit that. I do it all the time. The journey is a learning process so learn along the way and maintain integrity. Doing so will keep you winning in the long-term.

 

 

 

 

References

  1. Bibi, Khalid W., and Michael G. Niederpruem. “Chapter 7: Safety, Injury Prevention, and Emergency Care.” ACSM’s Certification Review. 3rd ed. Philadelphia: Wolters Kluwer Health/Lippincott Williams & Wilkins, 2010. 142-43. Print.
  2. Collins, Rick, JD. “Nutrition Law Every Fitness Professional Should Know.” The 12th Annual ISSN Conference. Austin Texas, Austin. 3 Apr. 2016. Lecture.
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