D. MARTIN FITNESS, LLC

Privacy Policy

Last Updated: August 25, 2026

1. Introduction

D. Martin Fitness, LLC (“Company,” “we,” “us”) is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, retain, and protect information about users (“You,” “User”) of our coaching services, website (https://www.dmartinfitness.com), and related platforms (collectively, the “Product”). This Privacy Policy is incorporated by reference into our Terms of Use.

By using the Product, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree, please discontinue use of the Product. Questions or concerns may be directed to: [email protected] or 7901 4th St N, STE 300, St. Petersburg, FL 33702.

2. Information We Collect

We collect the following categories of information:

•     Registration Information: First and last name, email address, and profile photograph (if provided).

•     Contact Information: Email address, mailing address, and telephone number where you choose to provide it.

•     Health and Fitness Data: Physical measurements, fitness history, health conditions, injuries, training goals, and other health-related information you share with your Coach through the coaching process. This is sensitive personal information and is treated with heightened care.

•     Technical Information: Device type, operating system, browser type, IP address, connection speed, connection type, referring website, pages viewed, and the date and time of your visit.

•     Scheduling Information: Appointment dates, times, and any details you provide when booking a consultation or coaching call.

•     User Preferences: Time zone, language, content and usage preferences, collected automatically via cookies and usage tracking or provided directly by you.

•     User-Generated Content: Content you upload, post, or share through the Product or related social media.

•     Communications: Messages, emails, and other communications you send to the Company through any channel.

•     Payment Information: Payment card or financial account information is collected and processed by our third-party payment processors (see Section 7). We do not store full payment card details on our systems.

3. How We Collect Information

We collect information through: (a) direct input during registration, form submission, appointment booking, and ongoing use; (b) automatic collection via cookies and platform analytics during Product use; (c) third-party platforms such as Trainerize and connected social media if you choose to connect them; and (d) your communications with us via email, messaging, and the Product.

4. How We Use Your Information

We use your personal information for the following purposes:

•     To provide, personalize, and improve coaching services and the Product;

•     To communicate with you about your account, services, updates, and security alerts;

•     To schedule, confirm, and remind you of consultations and coaching calls;

•     To process payments through approved third-party payment processors;

•     To analyze usage trends and measure effectiveness of our content and services in aggregate, anonymized form;

•     To share testimonials or other content you have provided, with your consent;

•     To offer products or services based on our analysis of your needs, unless you opt out;

•     To enforce our Terms of Use and comply with legal obligations;

•     To respond to legal process or government requests;

•     To protect the safety, rights, or property of the Company, our users, or the public;

•     In connection with a merger, acquisition, or sale of all or part of the Company’s business, in which case your data may be transferred as a business asset (you will be notified as required by law).

We do not sell your personal information to third parties for their own marketing purposes.

5. Website and Platform Infrastructure

Our website, contact management, appointment scheduling, and email communications are operated through ThriveEngine, a business platform built on HighLevel. Information you submit through our website — including form submissions, appointment bookings, and email signups — is transmitted to and stored within this platform.

HighLevel does not host data within its own facilities. Its product infrastructure is operated on third-party cloud providers, including Google Cloud Platform and Amazon Web Services. Your information is stored on servers located in the United States.

Our hosting infrastructure automatically records technical information when you visit the website, including your IP address, browser type and version, operating system, referring website, pages viewed, and the date and time of your visit. This information is collected as part of standard website operation and is used to maintain site security, diagnose technical problems, and understand general usage patterns. We do not use server log data to identify individual visitors.

6. Cookies and Website Analytics

Cookies. Our website uses session and persistent cookies — small text files stored on your device — to maintain your session, remember your preferences, support the operation of forms and interactive page elements, and track usage patterns. You may disable or delete cookies through your browser settings. Doing so may limit the functionality of certain portions of the website.

Analytics. We use the analytics functionality built into our website platform to understand how visitors interact with our pages. This records information such as page views, form completions, opt-ins, and conversions. We use this information in aggregate to improve our website and content. We do not use it to identify individual visitors.

We do not currently use Google Analytics, Meta Pixel, or other third-party advertising or tracking technologies on our website. If we add any such technology in the future, we will update this Policy before doing so.

Fonts and Embedded Assets. Typefaces used on our website are hosted on our own infrastructure rather than loaded from a third-party font service. Your browser does not transmit information to an outside font provider when loading our pages.

Do Not Track. Our website does not currently respond to browser “Do Not Track” signals, as no consistent industry standard for such signals has been established.

7. Third-Party Service Providers

We share your information with the following third-party service providers to the extent necessary to operate the Product and deliver coaching services. Each provider is subject to contractual requirements to protect your data and use it only for the purpose of the service they provide:

•     HighLevel (operating as ThriveEngine) — website hosting, contact management, form and appointment data, and email campaign delivery

•     Google Cloud Platform and Amazon Web Services — underlying cloud infrastructure used by HighLevel

•     Mailgun — email delivery infrastructure supporting the LeadConnector email system used by our platform

•     Trainerize (ABC Fitness Solutions) — coaching platform and workout delivery

•     Square — payment processing

•     DocuSign — electronic delivery and signature of coaching agreements and related documents

•     Zoom — video conferencing for consultations and coaching calls

Video Conferencing. Consultations and coaching calls are conducted through Zoom. When you join a call, Zoom collects information in accordance with its own privacy policy, which may include your name, email address, IP address, device information, and details of your participation in the session. We do not record coaching calls without your prior consent. Where a call is recorded with your consent, the recording is used solely to support your coaching and is retained in accordance with Section 8.

If we add or change third-party providers in a material way, we will update this Policy and notify existing users. We require all third-party providers to maintain security standards consistent with those described in this Policy.

8. Data Retention and Deletion

Personal information is retained while your account is active and for up to fourteen (14) days after account termination, during which time you may request a copy of your User Data. After that period, we will delete your personal information from active systems within a reasonable period, unless retention is required: (a) by applicable law; (b) for fraud prevention or legal proceedings; or (c) in system-wide disaster recovery backups, which are retained for up to ninety (90) days and then purged.

Non-personal, aggregate, and anonymized data may be retained indefinitely for business analytics purposes.

To request access to, correction of, or deletion of your personal information, contact us at [email protected]. We may require identity verification before processing your request. We will respond within a reasonable period and at no charge, unless the request is unreasonably repetitive or burdensome.

9. Data Security

We implement physical, electronic, and procedural safeguards to protect your personal information from unauthorized access, use, alteration, or disclosure. These include restricted access controls and secure transmission protocols. However, no method of transmission over the internet or electronic storage is completely secure. You acknowledge that data transmissions carry inherent risk, and you transmit information to us at your own risk beyond the security measures we maintain.

You are responsible for keeping your account credentials confidential. If you become aware of any unauthorized use of your account, notify us immediately at [email protected].

Data Breach Notification: If we believe a data breach has occurred that creates a real risk of significant harm to you, we will notify you as required by applicable law, including Florida’s Information Protection Act (Fla. Stat. § 501.171), and provide details of the impact to you and steps you can take to protect yourself.

10. Your Rights and Choices

Subject to applicable law, you have the following rights with respect to your personal information:

•     Access: Request a copy of the personal information we hold about you.

•     Correction: Request correction of inaccurate or incomplete personal information.

•     Deletion: Request deletion of your personal information, subject to legal retention requirements.

•     Opt-Out: Opt out of marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly. We may still send administrative communications relating to an active coaching relationship.

•     Data Portability: Request a copy of your User Data within fourteen (14) days of account termination.

To exercise any of these rights, contact us at [email protected]. We may require identity verification before processing your request.

11. Children’s Privacy

The Product is intended for users who are 18 years of age or older. We do not knowingly collect personal information from persons under 18. If we become aware that we have inadvertently collected information from a person under 18, we will promptly delete that information and terminate the associated account. If you believe a minor has provided us with personal information, please contact us at [email protected].

12. Health and Fitness Data

In the course of providing coaching services, we may collect sensitive health and fitness information, including physical measurements, medical history, injury history, and fitness goals. This information is used solely to provide and improve your coaching services and is not disclosed to third parties except as described in this Policy or as required by law. We do not use your health data for advertising purposes, and we do not sell or share it with data brokers.

You may request deletion of your health and fitness data at any time by contacting us at [email protected].

13. Geographic Scope and Applicability

This Privacy Policy is intended to comply with applicable U.S. federal and Florida state privacy laws. Our services are directed primarily to residents of the United States, and information we collect is stored and processed in the United States. If you are located outside the United States — including in the European Union or United Kingdom — please be aware that your local privacy laws may afford you additional rights. We will make reasonable efforts to accommodate applicable legal requirements, but do not currently operate a formal GDPR compliance program. Users in those jurisdictions are encouraged to contact us to discuss their specific rights and our practices.

Residents of U.S. states with comprehensive consumer privacy statutes may have additional rights regarding access, correction, deletion, and portability of their personal information. We honor requests of this kind from all users regardless of residency, as described in Section 10.

14. Third-Party Links and Platforms

The Product may link to third-party websites or social media platforms. This Privacy Policy does not govern the information practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

15. User-Provided Content License

By posting content to the Product (including testimonials, progress photos, or other user-generated content), you grant the Company a worldwide, non-exclusive, royalty-free license to use, reproduce, adapt, and distribute that content for purposes of operating and promoting the Product. You may revoke this license at any time by contacting us and requesting removal of specific content, subject to any legal or operational constraints.

16. Amendments

We may update this Privacy Policy at any time. For material changes, we will provide notice via email to your registered address or via notice on the Product prior to the change taking effect. The date of the most recent revision appears at the top of this Policy. Your continued use of the Product after the effective date of any amendment constitutes acceptance of the updated Policy. We post the current Privacy Policy on the Product at all times.

17. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or our privacy practices, please contact us:

D. Martin Fitness, LLC

Attn: Privacy Officer — David Martin

Email: [email protected]

Mail: 7901 4th St N, STE 300, St. Petersburg, FL 33702